Meet Maxi & Hanni: Serious Game. Silly Goods.

Golf takes itself very seriously. The hushed voices. The dress codes. The fourteen clubs, each with its own job and its own opinion. We love this game — but somewhere between the scorecard math and the third practice swing, we started to wonder: where did the fun go?

HaXi is our answer. We're a small, independent lifestyle brand from Palo Alto, California, making playful golf goods with two very opinionated characters front and center. Allow us to introduce them.

Maxi: talent, zero warm-up

Maxi is a capybara, and he plays golf the way capybaras do everything: completely unbothered. He does not warm up. He does not do practice swings. He has never once read a green when he could simply feel it — and the infuriating thing is, it works. Maxi is the golfer we all secretly believe we are: pure talent, allergic to effort, napping by the ninth hole.

And if Maxi feels oddly specific, that's because he is someone real. He's inspired by our founder's son — a junior golfer with unfair amounts of natural talent, a deep suspicion of practice, and a gift for strolling onto the first tee cold and playing like he's been out there all morning. His mother has the grey hairs to prove it.

The original Maxi, reading a putt the only way he trusts: by feel.

Hanni: the rulebook has legs (and wings)

Every Maxi needs a Hanni. Hanni is a bee, Maxi's caddie, and the self-appointed guardian of the rules of golf. He carries the scorecard, the pencil, and a mental copy of every regulation ever written. He nags. He lectures. He points out — correctly, annoyingly — that you can't just move your ball out of the bunker because "it looked happier there." And when Maxi's talent finally lands him in trouble, Hanni is always the first one there to help. Strict, yes. But it's a caring strict.

Hanni is real too: he's inspired by our founder's husband — the dad on the sideline of every family round, rulebook in hand, narrating infractions in real time. Every golf family has one. Ours got turned into a bee.

The original Hanni, supervising a putt. The scorecard is out of frame, but it exists.

Together they are every golf round ever played: the part of you that wants to just swing, and the part of you keeping score.

Why a capybara and a bee?

HaXi was started by a golf mom in Palo Alto — the kind who spends weekends driving between junior tournaments, practice ranges, and at least one bunker per round. It began with a simple frustration: golf goods are great at being serious and not so great at having a personality. The gifts golfers give each other tend to be the same three things in different boxes. We wanted products with a story — things you'd give a golfer and watch them actually grin.

So we built the brand around Maxi and Hanni, designed with illustrator Huang Tong, and let the two of them run the place. Their dynamic — talent vs. rulebook, chill vs. clipboard — is the whole HaXi philosophy in one pairing: Serious game. Silly goods.

They've since escaped into video. Our short comedy series, #HaXiSkits, follows Maxi and Hanni through bunkers, rain delays, and cart-path disputes, one short episode at a time. You can find it on TikTok at @HaXi_for_Life, on Instagram at @haxistore_official, and on the HaXi Facebook page.

What we make

Everything HaXi makes is designed here in California, produced in China, and stocked and shipped from California. Two products are leading the way:

• Golf Club Pen Gift Set — three club-shaped pens tucked into a mini-green gift box. It writes like a pen and displays like a trophy, and it's in stock now for $9.99.
  
• Maxi Golf Ball Marker Gift Box — a gift box of Maxi-face ball markers with a hat clip, starring a very cool capybara in sunglasses. It's open for pre-order now and ships in December 2026 — nothing is charged until it ships.

More characters, more goods, and more questionable decisions from Maxi are on the way.

Come say hi

If golf could use a little more grin in your life, you're our kind of people. Browse the goods at haxistore.com, follow the skits wherever you scroll, and pick a side in the comments:

Team Maxi 😴 or Team Hanni 🐝?